Hey, I’m Cheech.

I bring order to chaos - with heart.

From scaling digital programs to building teams and rituals, I lead with empathy and deliver with precision.

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Strategic Leadership That Scales

I’ve led $20M+ portfolios, scaled cross-functional teams, and reimagined operational systems at some of the world’s most ambitious companies. From startups to Fortune 100s, I create clarity, build momentum, and align teams around meaningful outcomes.

Highlights:

  • Led global delivery across teams of 50+ creatives, engineers, strategists, and product owners

  • Reported to C-level execs and shaped high-stakes roadmaps and OKR's

  • Oversaw compliance, risk mitigation, and performance frameworks at scale

  • Partnered with brands like Samsung, Goldman Sachs, Verizon and NY Life

Creative by Nature. Operational by Design

Behind every elegant idea is a structure that supports it. I specialize in building operational frameworks rooted in data, trust, and transparency designed to scale with grace.

Highlights:

  • Proficient in SQL, Excel and Google Sheets

  • Built dashboards for team health, roadmap tracking and strategic OKRs

  • Developed and tracked KPI's for programs with measurable business impact

  • Translated complex data into stakeholder-ready visuals for exec alignment

Meetings

How most companies waste time preparing for a meeting

The case for Empathetic Leadership - without losing your edge

“The Silent Revolution: Empathy and Introverted Leadership in a Noisy World” is more than a book. It’s a movement. A call to reframe leadership around listening, compassion, and sustainable strength. Whether you’re managing a product team or navigating stakeholder tension, empathy can (and should) be your sharpest tool.

Interested in bringing this message to your team or audience? I offer custom workshops, keynotes and workshops.

Grab a copy

My Approach

Collaborative

I believe in the power of collaboration to create exceptional digital experiences. As an extension of your team, I immerse myself in your vision and goals. I work closely with the team as a servant leader to create a digital product that not only reflects your brand but exceeds your expectations.

Iterative

I take an iterative approach in my work to ensure the final result aligns with your creative vision and reflects your unique brand identity. We’ll work together to refine and fine-tune your site’s design, leaving no detail overlooked.

  • 4 Successful Organization Reactivation

    For 4 happy clients.

  • 16+ Years of Digital Project Management

    Across web, mobile and software

  • CSM and CSPO with an open mind

    For a flexible yet clear process

sentiment board, presentation, discovery

Discovery

  • Interviews are one-on-one sessions where I ask questions to gain insights into users' needs, behaviors, and experiences, helping to identify pain points, validate assumptions, and guide product development.

  • Surveys are structured questionnaires that collect data on opinions, behaviors, and preferences, helping to gather feedback and make informed decisions.

  • Workshops are collaborative sessions where participants engage in activities and discussions to solve problems or develop ideas. Remote workshops use tools like Miro for virtual whiteboarding, while in-person workshops utilize physical whiteboards to facilitate brainstorming and teamwork.

SWOT Analysis, Strengths, Gaps

Data-Driven Analysis

  • This is a strategic assessment tool used to identify an organization's or team's strengths, as well as areas for improvement. By evaluating these factors, it helps guide decision-making and prioritize actions for growth and development.

  • Here I identify potential disagreements or uncertainties in a project or strategy. This analysis helps in anticipating challenges, resolving issues, and clarifying ambiguous areas to ensure smoother execution and better outcomes.

  • Opportunity Analysis presents potential growth areas, helping organizations uncover and assess promising initiatives. It evaluates the feasibility and impact of these opportunities, guiding strategic decision-making and prioritization.

Data-driven analysis, concept, dashboard

Concept

  • A process overhaul concept envisions a fundamental redesign of workflows and procedures to drive significant improvements in efficiency and effectiveness. It involves reimagining existing processes, incorporating innovative solutions, and aligning them with strategic objectives to enhance overall performance.

  • The dashboard concept creates an interactive visual interface that consolidates key metrics using a data model, helping to resolve communication conflicts by presenting clear, integrated insights for informed decision-making.

  • Communication flow refers to the structured exchange of information within an organization, designed to ensure clarity and efficiency. Addressing this is crucial, as poor communication flow is one of the most common challenges organizations face, impacting collaboration and decision-making.

What Clients are Saying

"Cicek is so patient and thoughtful. She helped me highlight my team’s strengths in a way that makes me so proud of our unique approach to design."

"Being an Account Director isn't easy, and Cheech gave my approach and team the organization design they needed to become high-performers."

Let’s Build Something That Works and Feels Good Doing It!

Whether you’re a founder scaling your ops, a team in need of alignment, or a company ready for a deeper kind of leadership, I’d love to hear from you.

Book Consultation

FAQ

  • First things first, don't be nervous. We'll start with a free consultation to determine your needs (and if we'll make great collaborators).

  • Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).

  • Timelines depend on the project, but typical a 3-step transformation process takes up to 3 months.

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